Education/Craft & care
Bespoke and Custom
The short answer
Bespoke and custom jewellery both allow you to create something beyond a standard design. Custom jewellery usually starts with an existing design that is changed to suit you. Bespoke jewellery starts with your requirements and develops a design around them. Amarii creates made to order pieces through a considered design process.
What is custom jewellery?
Custom jewellery starts with an existing design and allows specific elements to be changed.
The overall structure of the design remains recognisable, while details can be adjusted to suit your preferences. This might include the centre stone, metal, setting details or proportions.
Custom is therefore a way to make an existing design more personal without creating the entire design from the beginning.
What is bespoke jewellery?
Bespoke jewellery is designed specifically around the individual piece and the requirements of the person commissioning it.
The process starts with what you want the finished piece to achieve rather than with a fixed design. The stone, proportions, setting, metal and other details can be considered together.
Bespoke therefore gives greater scope for creating a design that does not begin with an existing ring.
What is the difference between bespoke and custom?
The main difference is where the design begins.
Custom starts with an existing design. Changes are made while the original design remains the foundation.
Bespoke starts with your requirements. The design is developed around the individual piece.
Both approaches can result in a made to order piece. The difference is the degree to which the design starts from something that already exists.
What can be customised on an Amarii ring?
Several elements of an Amarii ring can be considered as part of the design.
The centre stone can be selected according to the shape, size and criteria that suit the design.
The setting can change the height, proportions and appearance of the ring.
Amarii offers gold in yellow, white and rose, as well as platinum.
Band width, setting proportions and other dimensions can be considered as part of the overall design.
Additional diamonds, engraving and other design details can be incorporated where the design allows.
The available options depend on the construction of the individual piece.
Can you create a ring from an idea?
Yes. A design can begin with an idea rather than a finished ring.
Your starting point might be a particular diamond shape, a style you have seen, a reference image or a specific design detail you want to incorporate.
The idea is then translated into a considered jewellery design. The render and CAD stages allow the design to be developed before production begins.
This is where an idea becomes a defined piece of jewellery.
Can I customise an existing Amarii design?
Yes. An existing Amarii design can provide the starting point for a customised piece.
The design can be considered alongside your preferred centre stone, metal and other specifications. The extent of the changes depends on the construction of the original design.
Some changes are straightforward. Others may require the design to be developed further before production.
Can I create something completely original?
Yes. A bespoke piece can begin without an existing Amarii design.
The design is developed around the requirements of the individual piece. This can include the centre stone, setting, metal, proportions and additional details.
The final design is then prepared for production through the Amarii design and CAD process.
How does the Amarii bespoke process work?
The process moves from idea to finished jewellery through several stages.
01. Discuss the design
Your requirements, preferred style, stone and design details establish the starting point.
02. Develop the design
The design is refined so the different elements work together as one piece.
03. Create the render
A visual representation is used to establish the intended appearance of the finished piece.
04. CAD approval
A detailed digital model is prepared so the proportions and construction can be reviewed before production.
05. Make the piece
Once approved, the design moves through casting, stone setting and finishing.
The result is a piece created around the decisions made during the design process.
How long does bespoke jewellery take?
An Amarii ring is made to order in 3 to 4 weeks from CAD approval.
Bespoke designs may require additional design time before production begins because the design needs to be developed and approved first.
The confirmed timeframe depends on the individual piece and the work required before production can start.
Is bespoke jewellery more expensive than a standard design?
Not necessarily.
The cost depends on the centre stone, metal, weight, design complexity and other specifications of the piece.
A bespoke design may require additional design work, but there is no single price that applies to all bespoke jewellery.
The design and materials determine the final price.
What makes an Amarii piece bespoke?
The defining feature is that the piece is created around your requirements rather than simply selected from a finished design.
Your centre stone, setting, metal, proportions and design details are considered together. The design is then rendered, developed through CAD and approved before production.
That process allows the finished piece to reflect the decisions made for it.
What is the difference between bespoke, custom and made to order?
These terms describe different parts of the jewellery process.
Bespoke describes a piece developed specifically around the client's requirements.
Custom describes an existing design that is modified to suit the client.
Made to order describes when the piece is produced after the order is placed rather than supplied as an already finished item.
A piece can therefore be custom or bespoke and still be made to order.
What are the key differences between bespoke and custom?
| Feature | Custom | Bespoke |
|---|---|---|
| Starting point | Existing design | Your requirements |
| Design structure | Existing structure remains the foundation | Developed around the individual piece |
| Changes | Specific elements can be changed | The design can be developed from the beginning |
| Made to order | Yes | Yes |
Key facts: Custom starts with an existing design. Bespoke starts with your requirements. Amarii made to order production is 3 to 4 weeks from CAD approval.
Frequently asked questions
What does bespoke jewellery mean?
Bespoke jewellery is designed specifically around the requirements of the individual piece. The design does not need to begin with an existing jewellery design.
What does custom jewellery mean?
Custom jewellery usually begins with an existing design that is modified to suit the client. The original design remains the starting point.
Can I customise an Amarii engagement ring?
Yes. An Amarii design can be adapted according to the stone, metal, setting and other specifications available for that design.
Can Amarii create a completely new design?
Yes. A bespoke piece can begin with your requirements rather than an existing Amarii design.
Does bespoke jewellery take longer?
It can. Bespoke jewellery may require additional design development before production begins. An Amarii ring takes 3 to 4 weeks from CAD approval.
Is bespoke jewellery more expensive?
Not necessarily. The final price depends on the materials, centre stone, design complexity and specifications of the individual piece.
Will I see the design before it is made?
Yes. The Amarii process includes a render and CAD stage so the design can be reviewed before production.
Where should you go next?
Made for you, made to be worn
Made to be yours
Talk it through with us. A private video consultation covers your diamond, setting and budget, with no obligation.
Book a video consultationKeep exploring
The design process determines what is eventually made. Read How We Make to see the stages from render through to finishing.
The physical construction of the ring is another part of the decision. Explore Ring Settings to understand how the centre stone is held.
The overall style provides the foundation for the design. Read Engagement Ring Style to compare different approaches.
The centre stone is equally important. Read The 4 Cs of a Diamond to understand the criteria used to assess diamonds.